legal.privacy.title

Coura AI

Last Updated: March 9, 2026

1. Overview

Coura AI ("Coura", "we", "us", or "our") operates the website https://coura.ai and related services (collectively, the "Service"). This Privacy Policy describes how we collect, use, and protect your information when you use our Service.

By using the Service, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, and login credentials (including via third-party providers such as Google or Apple).
  • Payment Information: Billing details and transaction history. Payment processing is handled by third-party processors; we do not store full credit card numbers on our servers.
  • Communications: Messages or feedback you send to us.

2.2 Uploaded Content

Our Service allows you to upload images, including photos of yourself and clothing items, for AI-powered virtual try-on, fashion design, and background replacement. These images are processed by our AI systems to generate output images.

2.3 Automatically Collected Information

  • Device and Technical Data: IP address, browser type and version, operating system, device type, and language settings.
  • Usage Data: Pages visited, features used, session duration, click behavior, and referral sources.
  • Cookies and Similar Technologies: We use cookies and similar technologies to enhance your experience and analyze usage. See Section 7 for details.

2.4 Information from Third Parties

If you sign in using a third-party service (e.g., Google), we may receive your name, email address, and profile picture from that service, subject to your privacy settings on that platform.

3. How We Use Your Information

We use the information we collect to:

  • Provide the Service: Process your uploaded images through our AI models and deliver results.
  • Manage Your Account: Handle registration, authentication, transactions, and customer support.
  • Improve the Service: Analyze usage patterns to improve features, user experience, and AI model performance.
  • Communicate with You: Send service-related notices, updates, and, where you have opted in, promotional communications.
  • Ensure Security: Detect and prevent fraud, abuse, and security incidents.
  • Comply with Law: Fulfill legal obligations and respond to lawful requests.

4. Image Processing and AI Model Improvement

4.1 How We Process Your Images

When you upload images to the Service, they are:

  • Transmitted securely via encrypted connections (HTTPS/TLS).
  • Processed by our AI models to generate the requested output.
  • Stored on our servers to allow you to access and re-use your results.

4.2 Image Retention

  • While Your Account Is Active: Your uploaded and generated images are retained for your continued access.
  • Upon Deletion: When you delete images or your account, we will remove them from our active systems within a reasonable timeframe. Copies may be retained in backups for a limited period as part of routine backup procedures.
  • Derived Data: Anonymized, aggregated, or de-identified data that does not personally identify you may be retained for service improvement purposes.

4.3 AI Model Improvement

We may use content uploaded to and generated through the Service, in anonymized or aggregated form, to improve and develop our AI models and technology. We take reasonable steps to ensure that data used for model training does not personally identify individual users.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We work with third-party providers for cloud hosting, payment processing, analytics, and customer support. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
  • Legal Requirements: We may disclose your information when required by law, regulation, legal process, or governmental request, or when necessary to protect our rights, safety, or property.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will endeavor to notify you of such changes where practicable.
  • Aggregated Data: We may share aggregated or de-identified data that does not personally identify you for analytics, research, or business purposes.

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (TLS/SSL) and sensitive data at rest (AES-256).
  • Access controls restricting data access to authorized personnel.
  • Regular security assessments.

While we take reasonable precautions, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Maintain your session and authentication state.
  • Remember your preferences and settings.
  • Analyze how users interact with the Service.
  • Deliver relevant content.

Third-party services integrated into our Service (e.g., Google Analytics) may set their own cookies. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data and account.
  • Data Portability: Request your data in a portable format.
  • Withdraw Consent: Withdraw consent for marketing communications at any time.
  • Object/Restrict: Where applicable under GDPR or similar laws, object to or request restriction of certain processing activities.

If you are a California resident, you may have additional rights under the CCPA, including the right to know and delete. We do not sell personal information as defined under CCPA.

To exercise your rights, contact us at hello@coura.ai. We will respond within the timeframe required by applicable law.

9. Children's Privacy

The Service is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Service, you consent to the transfer of your information to such countries. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

11. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Anonymized or aggregated data may be retained indefinitely for analytical and improvement purposes.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective upon posting the updated version on this page with a revised "Last Updated" date. For material changes, we will use reasonable efforts to notify you (e.g., via email or in-app notification). Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights:

This Privacy Policy is effective as of the date stated at the top of this page.